About The Book

The Like Economy offers a complete, start-to-finish plan for making money on Facebook.

Author Brian Carter offers step-by-step techniques and practical lessons drawn from his eleven years of experience helping companies double and triple their revenue online.

This 100% revenue-focused book is packed with detailed techniques and useful case studies.

Executives, managers, entrepreneurs, and marketers will find:

• Clear, up-to-date answers about how Facebook can help their companies make money
• Specific guidance on using Facebook to support and supercharge existing marketing programs
• Detailed insights for crafting Facebook programs that reflect their unique products, services, and customers
• Up-to-the-minute techniques for attracting super-cheap, targeted clicks and fans with Facebook ads
• Indispensable help with creating pages that repel negative “brand-bashers”
• Proven solutions for increasing visibility, deepening customer interactions, and translating community into profits

Drawing on his unsurpassed experience, Carter brings together today’s most profitable techniques for copywriting, pay-per-click, influence, community management, online advertising/marketing, and more. Readers won’t find hype, generalities, or old techniques that haven’t worked in years. Every page of this concise, straight-to-the-point book is focused on one goal: earning maximum ROI from Facebook right now.